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When you sign into your Adsense account after your application has been approved, go to the „Adsense Setup‟ tab to setup your ads. Continue to „Get Ads‟ then „Adsense for Content‟. You have a choice between accepting text, image, and/or video ads for your website. For beginners, you might want to keep it on the default (text and image).
You will be asked which format you‟d like your ads to be. According to Google Adsense, the formats that perform best are larger and wider, however you should always test what works for your website. Additionally, you should always keep in mind your users‟ perspective when implementing advertisements on your website. (This goes for any ads, not just Adsense ads.) Consider if the ad will be annoying or frustrating for your users. If it is too distracting and takes away from your content, then don‟t place it on your site.
You also have choices of color for your Adsense ads. The buzz in the Adsense blog and forum community is that making your Adsense ad blend into your content returns the best results. This is thought to be due to banner blindness, a case where users become desensitized to ads on websites to such an extent that they don‟t even look at ads that look like ads.
So, according to this theory, if you design your ad to look like it is part of your website content and not an ad itself, it is more likely to be clicked on. Try making the background color of your ads the same as that on your website and make ad links the same color as links in your content. Remember, test to see what works for you.
You will be asked if you‟d like to make a channel for your ad unit. This might be a good idea if you are using several websites with Adsense. Give your ad unit a name and copy the HTML code into your webpage. You are done!
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