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How To Use an RSS feed
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Another way to build returning traffic to your
site is to provide an RSS feed. In its current form, RSS stand for “Really
Simple Syndication”.
RSS allows someone to place a link on their
homepage, website, or RSS reader that sends an update every time you update the
information on your site.
This is especially popular
with news sites and blogs. If you are posting to your blog every week day, your
readers will get an update 5 times a week. That means 5 times a
week they will be reminded of your name and your website. This can really work
to your advantage because they are getting that reminder because they asked to
be reminded, not because you are forcing yourself on them.
Every day they have a chance to read your message, and
have the opportunity to visit the main part of your site. The more traffic that
comes to your site on a regular basis, the more sales and advertising revenue
you can generate.
Another way to use RSS feeds is to bring news or
information about your niche that will add value to your site. By putting
fresh, up to date information on your websites main page, you give visitors a
reason to come back to your site on a continuing basis. If they are interested
in your topic, the will return to your site to get updates.