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Google Adsense has many advantages and can be a great addition to your website:
- The program is fairly simple to join with just enough requirements to be valid and not so many that too many webmasters are turned away.
- Adsense makes it quite easy to implement ads onto your webpage. Simply copy and paste a short piece of code into your webpage HTML code.
- The program is free for publishers/webmasters to join. There is no need to sell ad space, which is a great incentive to start the program.
- Since you do not have to sell your ad space, you save time and energy you would otherwise have to expend soliciting advertisers for your site. The website then becomes a sponsored site, which also funds greater content for users.
- Perhaps the most well-executed part of Google‟s Adsense system is its ability to match up ads and content in a way that is relevant to the user and profitable for all other parties involved.
- Google does the leg work for you so you do not have to spend time changing ads across pages and figuring out which one fits best with which of your webpages.
- Unlike having several affiliate programs, you only have to insert HTML code once and you‟re done. And, it‟s one big program so you don‟t have to worry about different affiliate agreements on different terms.
- Because Google does the leg work for matching ads with relevant content, your time is freed up to focus on creating good content for your users.
- It is easy to start if you are a newbie or an experienced online marketer.
- Statistics are given in a straight forward and simple manner. If beginners are confused at all, there are great tutorials, FAQs and support to help them understand all aspects of the system.
- You can still have affiliate links on your site and Adsense ads simultaneously, as long as they do not copy the appearance of Adsense ads.
- You have the ability to block competitors‟ ads from appearing on your site. You can also block ads that do not fit well with your content but that might be matched because of oddities (like keywords with double meanings).
- Adsense has competitive rates and so attracts many advertisers.
- Adsense give you channel options to track several websites with different campaigns, which makes it superior to joining several affiliate programs.
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